A Story I Need to Share

What if I told you that a female barbell club wasn't the original dream? That for the first two years I tried to force this to be a coed community.

It wasn't until I sat down with a good friend of mine. He said most businesses start off with a very muddied, overwhelming client net. Trying to be everything for everyone, working really hard to find their best niche and narrow down to ideal clients.

You attracted exactly that in your first year and it's working.

I really took some time to think about that and the next two questions he asked me...

1. What do you gain with having men clientele that you don't have right now?
2. What will you lose if men showed up tomorrow?

You'll know why I own the baddest sassiest female fitness studio around.

We would lose:
- the sisterhood you never knew you needed
- all the vagina talk
- boobs this boobs that
- confidence to take the hoodie off revealing the tank.
- confidence to take the tank off and rock the sports bra for the first time ever.
- encouragement to wear the tank top, the crop top, the booty shorts
- a safe place to take a pregnancy test.(provided in the bathroom)
- a safe place to not feel alone in the struggles of parenting and marriage- LIFE
- a safe place to cry through the reps
- a place away from male validation and attention
- a place where trauma is released
- a place you can let your guard down
- a place you are never competing with the girl next to you. Unless you're on the treadmill - we don't have treadmills.

I’m not saying men are the problem, I'm saying I need a safe place to build women up. For us to rise up together against any challenge of life not just our male counterparts. We love our male friends.

My beautiful strong queens need an environment that encourages them to take up space and be strong. Stronger not smaller. That they will take through life forever.

Love,

Dawn Veras